In4mation is a Hawaiian based surf / skate company, I always thought their logo never fit their brand and also the logo is actually not that appealing. So I decided to redesign the In4mation logo and use that brand to serve a different purpose, instead of being a surf / skateboarding lifestyle company.
I decided to re-brand In4mation into an educational company. I remember growing up all the text books and educational programs that the schools provided were poorly designed and they usually showed really generic stock photos on the cover. I placed an eye above the "i" for the logo because I always thought seeing is the best way to perceive information and only "I" can decide how I perceive it.