Suplex is a sneaker store located in South Street Philadelphia. Their ascetics are based on sports, 80's wrestling, hip-hop, and anything related to victory. I was brought on to their team to make their brand feel more consistent and convey a message to their consumers. Before I was brought on, they would just make one off designs for event promotions and apparel designs that don't look related to what they have created in the past. They didn't have a vision for the brand or what their brand represents.
SUPLEX FIRST APPAREL COLLECTION
For the 2016 Summer Olympics Suplex wanted to introduce their first apparel collection that had cohesive theme to it. Suplex requested me to produce some designs that are related to the upcoming event and also some clean designs that can become some of Suplex's apparel staple.
SUPLEX x RUCKUS GALLERY KANYE EVENT
Suplex Philadelphia teamed up with Ruckus Gallery to host a dedicated Kanye West event for his latest album ,"The Life of Pablo". The event was hosted at Ruckus Gallery and Suplex provided 50+ pairs of Kanye West's signature shoes that he designed with Nike and Adidas. The plan was to host this party and raffle off a pair to one of the participants, the participants have buy a ticket to the event. Suplex requested me to design a sticker pack for this event that would serve as a ticket as well. The stickers are inspired by Kanye memes and his crazy ideas.